Netflix Essay Example | Topics and Well Written Essays - 1250 words

Netflix - Essay Example Netflix is seen to essentially operate in three different segments which include: Domestic streaming, Domestic DVD and International streaming. While its domestic and international streaming derives revenue for the company by the collection of revenue from the various monthly subscriptions paid by the customers for streaming content, its domestic segment derives revenue from monthly DVD-by-mail subscriptions. The company’s content is delivered to its users over the internet through various connected devices such as personal computers, Macs, Blue-ray players, play stations, home theatre systems and Internet video players. The company’s revenue growth is estimated at about 32.9% which has been found to be about thrice the current home video industry as a whole. By charging monthly subscription fees that are at times as low as $7.99 for unlimited monthly subscription (Carr, 2011), and having no late fees, Netflix is able to account for an estimated 90% of all online DVD re ntals in the United States and about 3-5 percent for all the county’s home video rentals. ... Netflix has put in place a number of cost management measures that serve in helping the company effectively balance the declining rental costs, some of these measures include: the company’s use of up to date technology, and its provision of adequate convenience to customers all serve to greatly aid against its competitors. Netflix Value chain Analysis Inbond Logistics: The Netflix has been able to sign a deal with Time Warner Bros. that in addition to extending its movie title licensing from the studio will also serve to add more TV shows to Netflix library. Netflix is seen to have greatly standardized its physical distribution method by using USPS to easily distribute DVD’s across the country. Operations: Netflix has several factory centers across the United States that manage the distribution of its television programs and movies. To distribute its DVD movies, the company is seen to first purchase them and then package each DVD into a red folder which is clearly label ed with the company’s logo. Netflix also ensures that it maintains good quality titles for physical distribution in addition to providing all its customers with quality customer care. The company offers its customers a limitless inventory and is continuously expanding its bandwidth so as to continue offering its customer’s seamless move and TV shows streaming. Outbound Logistics: Netflix is seen to be focused on attempting to build more partnerships with the various movie producing companies so as to be able to add more titles to their ever expanding library. This is aimed at providing their customers with more DVDs more quickly. The constant availability of new movie titles and TV shows is seen to

Discuss the key guiding principles which should underpin a successful Essay

Discuss the key guiding principles which should underpin a successful Destination Management Strategy, using relevant examples - Essay Example The entrance of new competing destinations has heightened competition prompting the destination marketing organizations to change their business strategies. Since each country has unique goals and objectives for tourism, it is crucial that the marketing strategies match the gaols of the specific country. For any country to position its tourism marketing strategy, it is crucial to design a visionary plan, design strategies to promote the plan, source funds and support for the program and work out a correction plan to counter the challenges that are likely to arise during the strategy implementation process. The challenges arising in the tourism require a different approach of destination management to stimulate growth and ensure that all stakeholders in tourism benefit from the investment plans. The first step towards efficiency destination marketing is to build a vision and a plan that involves all the stakeholders in the industry (Shirazi & Som, 2011). The vision of the destination marketing should be to use an integrative approach that embraces changes, flexibility and one that is customer focussed. The customer should be the main focus of the organization, as they are the source of profit for the organization. On this note, the objective should be to understand the customer needs, and develop strategies to satisfy them. Additionally, the vision of the project should be to involve all the stakeholders of the tourism industry in the implementation process. England is an example of the countries that have focussed on the customer needs to stimulate a tourism growth of over 5% per year (Prideaux & Cooper, 2002). By satisfying the customers, the locals, the employees and the government, it is possible to overcome the challenges that affect the tourism market. Destination marketing seeks to satisfy all the stakeholders by actively involving them in the